Learn the product research, social proof, and marketing strategies behind scaling a fast-growing female fitness brand. ============================ Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds. ============================ ON THIS EPISODE Erin Young shares her journey growing up in Australia and founding her first business, Zen Green Matcha. She opens up about the mistakes she made in building that company, including leaving her job too early and needing to go back to work until she landed the distribution contracts that enabled her business to fully sustain her lifestyle. She then shares her journey into the women’s fitness product space and explains how she navigated and reconciled her business aspirations with her core values in developing a brand-ethos focused on female empowerment. She pulls back the curtain and takes us on a detailed behind-the-scenes look at how she launched and scaled her female fitness brand “Arena Strength” to $3 million in revenue in the first 12 months. She goes into detail on her product development, collection of social proof, advertising research, marketing iterations, and community building strategy. She gives her #1 tip on competitor-proofing her product and shares her goal of passing the $10 million revenue mark in her second year. She then talks about her passion for supporting other female entrepreneurs in surpassing the 7-figure revenue mark. She shares her tips on navigating male-dominated business spaces, the importance of creating all-female entrepreneur spaces, and shares strategies for transcending the primary bottlenecks that prevent female founders from passing the 7-figure mark. Erin then takes us on her digital nomad journey, shares travel experiences, gives tips on how she has optimized her lifestyle design and shares her experience finding love and partnership as a Nomad. Erin then talks about her day structure, productivity habits, stress management techniques, and why she chooses to finish work at 12:30 pm every day, even in high-growth periods of the business. → Full show notes with direct links to everything discussed are available here. ============================ FIND YOUR NEXT EPISODE Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests. ============================ FREE RESOURCES FOR YOU See my Top 10 Travel Apps See my Top 10 Books that Shaped the Way I Travel See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ============================ ENJOYING THE SHOW? Follow The Maverick Show on Instagram and DM Matt to continue the conversation Please leave a rating and review — it really helps the show and I read each one personally Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!

Bootstrapping a $3 Million Business in 12 Months and Empowering Female Entrepreneurs to Hit 7-Figures with Erin Young (Ep 58)

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Learn the product research, social proof, and marketing strategies behind scaling a fast-growing female fitness brand.  ============================  Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds.  ============================  ON THIS EPISODE  Erin Young shares her journey growing up in Australia and founding her first business, Zen Green Matcha.  She opens up about the mistakes she made in building that company, including leaving her job too early and needing to go back to work until she landed the distribution contracts that enabled her business to fully sustain her lifestyle.   She then shares her journey into the women’s fitness product space and explains how she navigated and reconciled her business aspirations with her core values in developing a brand-ethos focused on female empowerment. She pulls back the curtain and takes us on a detailed behind-the-scenes look at how she launched and scaled her female fitness brand “Arena Strength” to $3 million in revenue in the first 12 months.  She goes into detail on her product development, collection of social proof, advertising research, marketing iterations, and community building strategy. She gives her #1 tip on competitor-proofing her product and shares her goal of passing the $10 million revenue mark in her second year. She then talks about her passion for supporting other female entrepreneurs in surpassing the 7-figure revenue mark. She shares her tips on navigating male-dominated business spaces, the importance of creating all-female entrepreneur spaces, and shares strategies for transcending the primary bottlenecks that prevent female founders from passing the 7-figure mark.  Erin then takes us on her digital nomad journey, shares travel experiences, gives tips on how she has optimized her lifestyle design and shares her experience finding love and partnership as a Nomad. Erin then talks about her day structure, productivity habits, stress management techniques, and why she chooses to finish work at 12:30 pm every day, even in high-growth periods of the business.  → Full show notes with direct links to everything discussed are available here.  ============================  FIND YOUR NEXT EPISODE  Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests.  ============================  FREE RESOURCES FOR YOU  See my Top 10 Travel Apps  See my Top 10 Books that Shaped the Way I Travel  See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual)  Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn  See the Travel Gear I Use and Recommend  See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use)  ============================  ENJOYING THE SHOW?  Follow The Maverick Show on Instagram and DM Matt to continue the conversation  Please leave a rating and review — it really helps the show and I read each one personally  Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!

The Maverick Show is a global travel podcast about what really happens when people cross borders and build lives across cultures. Hosted by full-time world traveler Matt Bowles, each episode features intimate, unfiltered conversations (often over a bottle of wine) exploring the human stories behind global travel and what the journey teaches us about the world and ourselves.  Guests include expats, digital nomads, women and diaspora storytellers, worldschooling families, and human rights advocates, all sharing travel stories that are funny, moving, and deeply human.  In addition to hearing about extraordinary places and the people who live there, you’ll learn what it’s really like to move abroad, build an expat life, or travel long-term, as guests open up about their personal journeys navigating culture, race, power, identity, and belonging in an unequal world. If you’ve ever felt that travel changes you in ways no one talks about, you’re in the right place.  The Maverick Show hit the Top 100 on Apple Podcasts (including #1 in Places & Travel), was ranked in the Top 1% of podcasts globally by Listen Notes, and was named the #1 Digital Nomad Podcast and #1 Remote Work Podcast by Million Podcasts — with hundreds of five-star listener reviews.

The Maverick Show: Global Travel Stories & Life Beyond Borders

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