Learn how niche marketing, Facebook ads, and strategic partnerships can accelerate growth without scaling too quickly. ============================ Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds. ============================ ON THIS EPISODE Daraja Asili shares her entrepreneurial journey and how the real estate and mortgage crisis of 2009 caused a major life transition that put her on the path to founding Happy Trees Entertainment which currently draws over 100,000 paying customers per year to attend her live events. She explains her unique offerings which include Paint Night, Plant Night and Farm Fresh Goat Yoga, and then discusses how she hires, trains, and manages a fully remote staff of over 30 people. Daraja also shares her personal meditation practice, how and why she varies her day structure, and how she organizes her time for optimal productivity. She also talks about business growth and when it actually makes sense to ‘scale back’. She then discusses ‘Daraja Consulting’, her other business that helps small to medium size companies accelerate their business growth, and shares the most effective ways to improve your sales and marketing to take your business to the next level. She talks about why the best ROI today for your marketing dollars is on social media platforms, how she built her business primarily through Facebook advertising, and shares her single most important piece of advice for optimizing your Facebook ad strategy. She explains how highly targeted affinity-based niche marketing can work for any business, and gives an extended example of exactly how real estate agents can successfully execute this strategy. She then discusses how you should think about establishing the right strategic business partnerships that can really accelerate business growth. She concludes by sharing the advice she would give to her 20 year old self, knowing what she knows now. → Full show notes with direct links to everything discussed are available here. ============================ FIND YOUR NEXT EPISODE Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests. ============================ FREE RESOURCES FOR YOU See my Top 10 Travel Apps See my Top 10 Books that Shaped the Way I Travel See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ============================ ENJOYING THE SHOW? Follow The Maverick Show on Instagram and DM Matt to continue the conversation Please leave a rating and review — it really helps the show and I read each one personally Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!

Goat Yoga,, Managing a Fully Remote Staff, And Getting Over 100,000 Paying Customers Per Year to Attend Your Live Events, with Daraja Asili (Ep 13)

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Learn how niche marketing, Facebook ads, and strategic partnerships can accelerate growth without scaling too quickly.  ============================  Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds.  ============================  ON THIS EPISODE  Daraja Asili shares her entrepreneurial journey and how the real estate and mortgage crisis of 2009 caused a major life transition that put her on the path to founding Happy Trees Entertainment which currently draws over 100,000 paying customers per year to attend her live events. She explains her unique offerings which include Paint Night, Plant Night and Farm Fresh Goat Yoga, and then discusses how she hires, trains, and manages a fully remote staff of over 30 people. Daraja also shares her personal meditation practice, how and why she varies her day structure, and how she organizes her time for optimal productivity. She also talks about business growth and when it actually makes sense to ‘scale back’. She then discusses ‘Daraja Consulting’, her other business that helps small to medium size companies accelerate their business growth, and shares the most effective ways to improve your sales and marketing to take your business to the next level. She talks about why the best ROI today for your marketing dollars is on social media platforms, how she built her business primarily through Facebook advertising, and shares her single most important piece of advice for optimizing your Facebook ad strategy. She explains how highly targeted affinity-based niche marketing can work for any business, and gives an extended example of exactly how real estate agents can successfully execute this strategy. She then discusses how you should think about establishing the right strategic business partnerships that can really accelerate business growth. She concludes by sharing the advice she would give to her 20 year old self, knowing what she knows now.  → Full show notes with direct links to everything discussed are available here.  ============================  FIND YOUR NEXT EPISODE  Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests.  ============================  FREE RESOURCES FOR YOU  See my Top 10 Travel Apps  See my Top 10 Books that Shaped the Way I Travel  See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual)  Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn  See the Travel Gear I Use and Recommend  See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use)  ============================  ENJOYING THE SHOW?  Follow The Maverick Show on Instagram and DM Matt to continue the conversation  Please leave a rating and review — it really helps the show and I read each one personally  Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!

The Maverick Show is a global travel podcast about what really happens when people cross borders and build lives across cultures. Hosted by full-time world traveler Matt Bowles, each episode features intimate, unfiltered conversations (often over a bottle of wine) exploring the human stories behind global travel and what the journey teaches us about the world and ourselves.  Guests include expats, digital nomads, women and diaspora storytellers, worldschooling families, and human rights advocates, all sharing travel stories that are funny, moving, and deeply human.  In addition to hearing about extraordinary places and the people who live there, you’ll learn what it’s really like to move abroad, build an expat life, or travel long-term, as guests open up about their personal journeys navigating culture, race, power, identity, and belonging in an unequal world. If you’ve ever felt that travel changes you in ways no one talks about, you’re in the right place.  The Maverick Show hit the Top 100 on Apple Podcasts (including #1 in Places & Travel), was ranked in the Top 1% of podcasts globally by Listen Notes, and was named the #1 Digital Nomad Podcast and #1 Remote Work Podcast by Million Podcasts — with hundreds of five-star listener reviews.

The Maverick Show: Global Travel Stories & Life Beyond Borders

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