What wins hearts and minds — facts, or feelings? This week, Noam Weissman sits down with Toba Hellerstein, author of American Perceptions of Jews and Israel and a leading expert on antisemitism, diplomacy, and narrative strategy. Together, they unpack why Israel advocacy so often falls flat. From the meaning of Zionism to the archetypes of “king,” “victim,” and “antihero,” this conversation reframes how Jews (and their allies) should talk about Israel in a world flooded with images, emotions, and outrage. Here is a link to Toba Hellertsein's article in the Sapir Journal that inspired this episode: Actually, Feelings Don’t Care About Your Facts. Go to Attunenow.org to download the full study on Perceptions of Jews and Israel. Here is a link to Unpacking Israeli History: Sabra and Shatila: What happened and why it matters. Please get in touch at noam@unpacked.media. Your questions might be included in part 2 of this episode. Check us out on ⁠⁠⁠⁠⁠⁠⁠⁠Youtube.⁠⁠⁠⁠⁠⁠ This podcast was brought to you by Unpacked, an OpenDor Media brand. ------------------- For other podcasts from Unpacked, check out: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jewish History Nerds⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Soulful Jewish Living⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stars of David with Elon Gold ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wondering Jews⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facts vs. Feelings: Rethinking How We Talk About Israel with Toba Hellerstein

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What wins hearts and minds — facts, or feelings? This week, Noam Weissman sits down with Toba Hellerstein, author of American Perceptions of Jews and Israel and a leading expert on antisemitism, diplomacy, and narrative strategy. Together, they unpack why Israel advocacy so often falls flat. From the meaning of Zionism to the archetypes of “king,” “victim,” and “antihero,” this conversation reframes how Jews (and their allies) should talk about Israel in a world flooded with images, emotions, and outrage.  Here is a link to Toba Hellertsein's article  in the Sapir Journal that inspired this episode: Actually, Feelings Don’t Care About Your Facts.  Go to Attunenow.org to download the full study on Perceptions of Jews and Israel.   Here is a link to Unpacking Israeli History: Sabra and Shatila: What happened and why it matters.    Please get in touch at noam@unpacked.media. Your questions might be included in part 2 of this episode.   Check us out on ⁠⁠⁠⁠⁠⁠⁠⁠Youtube.⁠⁠⁠⁠⁠⁠ This podcast was brought to you by Unpacked, an OpenDor Media brand.  -------------------  For other podcasts from Unpacked, check out:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jewish History Nerds⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Soulful Jewish Living⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stars of David with Elon Gold ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wondering Jews⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join self-confessed history nerd Dr. Noam Weissman on a journey through the fascinating and sometimes controversial events and personalities that have shaped Israel’s past and present. Each week, Noam explores the layers of Israeli history, the Israeli-Palestinian conflict, and the cultural forces at play—drawing on a variety of sources and perspectives. Whether you’re a history enthusiast or simply looking to better understand this complex region, you’ll find a nuanced, authentic, and thought-provoking take on Israel—free from oversimplification and political spin.

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