Marcelo Medeiros, co-founder and CEO of re.green, joins Climate Rising to discuss how his company is restoring millions of hectares of degraded land in Brazil’s Atlantic Forest and Amazon biomes by producing high-quality nature-based carbon removal credits. Marcelo explains how re.green combines data science, forest restoration, and long-term land ownership to deliver durable carbon sequestration—and why they chose a for-profit model to scale impact. He discusses price transparency, quality verification, and how re.green is preparing for a future where compliance carbon markets may accept removal-based offsets from nature-based solutions. Marcelo also shares how winning the Earthshot Prize brought global visibility, how AI is improving ecosystem planning, and how the company works with clients like Microsoft and Telefónica under long-term offtake agreements. This episode is a part of our Global South series. Explore more episodes at climaterising.org.

Scaling High-Integrity Nature-Based Carbon Removal with re.green

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Marcelo Medeiros, co-founder and CEO of re.green, joins Climate Rising to discuss how his company is restoring millions of hectares of degraded land in Brazil’s Atlantic Forest and Amazon biomes by producing high-quality nature-based carbon removal credits. Marcelo explains how re.green combines data science, forest restoration, and long-term land ownership to deliver durable carbon sequestration—and why they chose a for-profit model to scale impact. He discusses price transparency, quality verification, and how re.green is preparing for a future where compliance carbon markets may accept removal-based offsets from nature-based solutions. Marcelo also shares how winning the Earthshot Prize brought global visibility, how AI is improving ecosystem planning, and how the company works with clients like Microsoft and Telefónica under long-term offtake agreements. This episode is a part of our Global South series. Explore more episodes at climaterising.org.            

Climate Rising is about the impact of climate change on business. It brings business and policy leaders and Harvard Business School faculty together to share insights about what businesses are doing, can do, and should do to confront climate change. It explores the many challenges and opportunities that climate change raises for managers, such as decisions about where they choose to locate, the technologies they develop and use, their strategies with respect to products, marketing, customer engagement, and policy—in other words, the full spectrum of business concerns.

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