Thoma Bravo Managing Partner Scott Crabill details how ABC Fitness quadrupled their client base after Thoma Bravo acquired the fitness technology company in 2018, and then discusses how ABC’s go-to-market strategy was transformed and taken to the next level with ABC Fitness CEO Bill Davis.

How ABC Fitness Keeps Your Gym Running

Spotify

Thoma Bravo’s Behind the Deal podcast takes you behind the scenes of one of the largest software investors in the world. You'll hear the strategies and stories behind building Thoma Bravo’s portfolio of innovative, industry-leading software and technology companies. Presented by Orlando Bravo, “Wall Street’s best dealmaker” (Forbes), each episode offers a first-person account from the deal leads and CEOs that forged some of the largest software acquisitions at Thoma Bravo to date, and how they partnered together to innovate and grow those companies. Go ‘behind the deal’ to learn how these deals came together, gaining insight on how Thoma Bravo helps great companies do even greater things. Head to www.thomabravo.com/behindthedeal for information on the podcast, show notes, and more.

Thoma Bravo's Behind the Deal

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