The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music — landing Taylor Swift, A$AP Rocky, Olivia Rodrigo, and Bad Bunny — by offering something most celebrity press won't: no question approval, no topic restrictions, and critics who've actually been covering these artists for years. Image Credit: Lucia Bell-Epstein for The New York Times/Reuters Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com

The “Popcast” hosts on interviewing Taylor Swift, killing the written review, and whether literacy is over

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The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music — landing Taylor Swift, A$AP Rocky, Olivia Rodrigo, and Bad Bunny — by offering something most celebrity press won't: no question approval, no topic restrictions, and critics who've actually been covering these artists for years.   Image Credit: Lucia Bell-Epstein for The New York Times/Reuters    Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media   For more from Think with Google, check out ThinkwithGoogle.com.  Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us mixedsignals@semafor.com

Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.  Mixed Signals from Semafor Media is supported by Think with Google.

Mixed Signals from Semafor Media

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