What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement? Featured Guest Talia Solomon — Founder, The Brand Economist Talia is a fractional CMO and brand advisor with a background in marketing and behavioral science. She has impacted companies across food, media, and consumer tech including Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring Doorbell. Her cross-industry experience gives her a unique lens on habit formation and consumer psychology. The Problem Food trends explode fast, and fizzle just as quickly. Category saturation, cultural shifts, and the gap between first-time curiosity and repeat habit have ended many promising brands. The real question isn't how to generate buzz. It's how to make people come back. Connect with Talia Linkedin - https://www.linkedin.com/in/taliasacks Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Bullish on Bagels? Figuring Out Food Fads

Spotify

What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement? Featured Guest Talia Solomon — Founder, The Brand Economist Talia is a fractional CMO and brand advisor with a background in marketing and behavioral science. She has impacted companies across food, media, and consumer tech including Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring Doorbell. Her cross-industry experience gives her a unique lens on habit formation and consumer psychology. The Problem Food trends explode fast, and fizzle just as quickly. Category saturation, cultural shifts, and the gap between first-time curiosity and repeat habit have ended many promising brands. The real question isn't how to generate buzz. It's how to make people come back. Connect with Talia Linkedin - https://www.linkedin.com/in/taliasacks Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.  By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!

We Fixed It, You're Welcome

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